Business Development Manager – Care Home

Business Development Manager – Private Care Home

Barnet London

Competitive base plus commission

Our Privately owned Care Home Group require an experienced Sales, Marketing and Business Professional whose role is to ensure their 85 bed home meets is occupancy and revenue targets. This will be done through regular liaison with local hospitals and relevant stakeholders whilst promoting and integrating the home within the local community and developing strong community links to generate new leads Relationship building with both community and professional contacts, in addition to consultative sales skills in enquiry management, are core attributes required for success in this position.


  • Ensure all sales and marketing processes are followed as detailed in the company’s sales and marketing guide.
  • The Business Development Manager must ensure that they quickly develop and then maintain a strong knowledge of the care home industry.
  • In conjunction with the Home Manager act as a public figurehead for the development of new business and determines the range of services to be sold.
  • Carry out regular “walk-abouts” of the home on a daily basis.

Marketing and developing community relationships:

  • Generate sufficient private enquiry leads to keep the home at the desired private occupancy level (and overall occupancy level)
  • Cement the home’s place at the heart of the community.
  • Both of these objectives are achieved by:
  • Devising and executing the quarterly and annual marketing plan, which will include the staging of regular community sales driven events and gaining extensive local press coverage.
  • Working with the Support Office team to produce advertising collateral when required
  • Ensuring the home’s website is up to date at all times.
  • Maintaining and developing strong relationships with the following groups: Community groups (including schools etc.) Charities Businesses
  • Owning and utilising the Key Contacts List to drive referrals.

About you:

Whether or not your Sales & Marketing background is in social care, their expectations, standards and pace will stretch and develop you. They are a friendly team that works together and shares the pressures, but don’t under-estimate the challenges. Theirs is a fast-paced environment and you’ll need:

• A confident, composed approach

• The communication skills to make a quick, long-lasting impact in a highly skilled team

• A passion for quality, building relationships and driving our reputation

• Free meals

• Excellent training & development opportunities within a growing organisation

For further information and to apply please email [email protected] or call on0239 387 4319 CCS | Compass Corporate Services is a division of Compass Holding group and are acting as a Recruitment Consultancy for this permanent vacancy; we offer £200 worth of John Lewis Vouchers for each successful recommendation.

Contact the Consultant

Julie Gregson, FREC

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